THE ART OF FASHION
In Italy a history of fine dressmaking, steeped in a rich tradition of textile production, combined with skilled artisans for specialist creation in leather, silk and jewelry is inherent. Italian fashion is a lifestyle and a tradition. The art of fashion was not only invented here, but still lives on in every day life today.
Alfie Browns’ fashion, founded 1923 in Florence, Italy, incorporates the very aspect of Italian nonchalance, the ease and effortless way of looking elegant yet casual and cool. No wonder as its founder Alfie Browns, an Italian - British couturier and socialite established its roots almost 100 years ago when dressing Italian stars and influencers in his Tuscan label.